Kevin Lock and CathYouth Horizons/Kia Puawai, a not-for-profit organisation delivering social services to young people, outgrew it’s identity, requiring a more accurate reflection of who they are, and what they do.

Our brief was to develop an identity that portrays the depth of character, the clinical expertise and the cultural empathy that distinguishes the organisation as leaders in the social services sector.

The symbol expresses energy, new life and empowerment and embodies a weaving metaphor illustrating the building of bonds and integration of communities.

We developed a strapline that communicates their focus and commitment and then developed a host of brand communications from the digital communications including the website to signage.

Warriors fullback Kevin Locke attended the unveiling sporting the new T’s.