Considered the most significant organisation in the social services sector, the brand review of this non-profit Trust required an identity that reflected their core values while appealing to a large group of stakeholders from government officials to community organisations as well as to their clients, the young people in their care. The challenge was to present an identity that embodied the organisations commitment to expert clinical processes while portraying their commitment to enhance the lives of young people at risk.
Cath Handley – Politician, consultant, strategist, director and speaker.
Paola is the smartest consultant brand developer I have encountered. She and Paul have led a multitude of projects on behalf of three organisations I have led as CEO and for one on which I was on the Board. She gets it right because of an absolute commitment to capturing the essence of an organisation and it’s quintessential values and ethic.