Virtuo Olive Oils

You’d be hard pressed to find a fresher and more pure olive oil than Virtuo from The Olive Place. Crafted from meticulously tended trees on a pristine estate north of Auckland, this range of oils is targeted at the foodie who believes that good food is one of life’s great pleasures and that it all starts with the best ingredients. Starting from scratch we developed a brand strategy that positioned these oils in a highly cluttered category and then created the brand name and the packaging designs.