The Great Escape is one big adventure from the time you sail from the city to the time you say farewell to the island. This is all about a group of people having enormous fun, getting to know each other, and themselves better and learning to work together as a team. It is exciting and rewarding, but most importantly – it happens on Waiheke Island which is as far away from corporate Auckland as you can get. The branding therefore, should not be corporate, and it should not look like hard work. It should be the opposite – exciting, inspiring, inclusive and fun. It should look as though it belongs to…and is part of Waiheke Island’s eclectic and creative identity. The final logo needed to look interesting, and above all; look authentic and unique.