JetRay Powerboats

A couple of ingenious Kiwi innovators designed and crafted this world-class powerboat inspired by the traditional European luxury wooden boats. Our brief was to not only create the brand identity and communications (print and online), but to come up with the brand name and build a compelling brand story too. This jet propelled high-speed performance vessel needed an identity that was sleek and stylish, and that translated well into various scenarios from online to print to being cast in metal.