A merger between two significant New Zealand mental health care providers created an opportunity to develop a meaningful brand identity that represented the vision and ethos of the new organisation. During workshops we explored possible territories and narratives for the brand and facilitated the journey to reveal common ground of these 2 companies and find a distinct and relevant brand essence for the new organisation. With various stakeholders involved (from clients, to staff to government to referrers to communities) this required a careful and considered approach. The strategy document that resulted defines the organisation and all it stands for. A powerful guide for the staff to value and endorse, and to own. After all it was all their work, we simply facilitated the process. A new brand name was created, Emerge Aotearoa, that fulfilled the concept of giving hope, of transforming lives and the idea of emerging from darkness to light. The symbolism in the logo reflects the dynamics of the organisation and how it works; from being a supportive guide, of connecting with purpose and protecting the individual.
Dr. Barbara Disley – Chief Executive, Emerge Aotearoa
We have sought the creative services of Paola and Paul from P&P Dashwood since 2015. P&P Dashwood supported our organisation in the development of our brand. From the onset, they took time to meet people and ask questions to truly understand the nature of the work we do. The story behind the brand makeup is clever, honest and real and the way in which they developed it, ensured that they brought people on the journey with them. This is now beautifully reflected in our organisational brand logo. Paola and Paul have always made themselves available and have often had to work to extremely tight timeframes without ever compromising the quality of the work they do. Their personal approach coupled with their high level of professionalism is refreshing to work with.