EARLY DAYS  1989 – 2004

Our previous business Dashwood Design was founded in 1989, and it quickly grew to become a leading brand consultancy with a team of over 20 people, along with an enviable reputation in brand creation, development and custodianship.

We worked with some of New Zealand’s leading companies in the consumer and corporate arenas. In 2004 Clemenger BBDO purchased Dashwood Design from us, in line with their policy of aquiring “best in class” companies.

While Paul worked as the creative director and Paola as the managing director of Dashwood Design (prior to the sale of the company to Clemenger BBDO), the company developed and/or created the following brands (to name a few): Fonterra, Genesis Energy, Tower, NZ Stock Exchange, Fletcher Building, Emirates Team New Zealand, America’s Cup and in the FMCG (fast moving consumer goods) arena: V, Mizone, Just Juice, Fresh-up, NZ Natural, Nature’s Fresh, Freya’s and Nestle.

THE NEXT CHAPTER 2004 onwards

In 2004 we founded P and P Dashwood Ltd and continue to consult as brand advisers doing the strategic planning, the creative concepts and designs, and managing the execution and implementation stages as well. Our specialist areas are packaging design, brand identity and brand communications across traditional and emerging media.

Paul  has over 30 years of advertising and design experience, and Paola has over 20 years experience in corporate and consumer branding – applying expertise in strategic planning, project co-ordination and company management with specialist skills in FMCG brand development.

If you’d like to know more, don’t hesitate to give us a call.

Paul and Paola Dashwood

09 372 8626 or 021 416 484

Check us out on Linkedin as well:

Paul Dashwood   |    Paola Dashwood





Jonas Steen – Global Brands and Communications Manager – Delegat Ltd
Paul and Paola Dashwood have been leading the global branding and design strategy for Delegat since 2003.  I believe great brands are created through an understanding of the people and culture behind them. Paul and Paola not only understand our culture – they have been a big part in growing it.  They approach each project strategically and with a depth of branding and design experience. In over a decade they have led a significant number of successful global branding projects, including investor relations, packaging and New Product Development, advertising, trade marketing, employer branding, employee development programme, through to digital design. During this time Delegat has grown 10 fold to become New Zealand’s most successful wine business, and our brands have become global category benchmarks.

Dr Hinemoa Elder – Director of Ringawera Ltd
Paul and Paola demonstrated highly sophisticated skills in listening to us, our stories and our dreams for sharing our place with retail customers. They spent time with us, and made us feel relaxed in the sharing of our ideas. We found them generous of time and easy to talk to. We found that they “got us” and what we were wanting to share with our customers. The impact of the branding work Paul and Paola have created for us has been enormous.

Dr. Barbara Disley – Chief Executive, Emerge Aotearoa
We have sought the creative services of Paola and Paul from P&P Dashwood since 2015. P&P Dashwood supported our organisation in the development of our brand. From the onset, they took time to meet people and ask questions to truly understand the nature of the work we do. The story behind the brand makeup is clever, honest and real and the way in which they developed it, ensured that they brought people on the journey with them. This is now beautifully reflected in our organisational brand logo. Paola and Paul have always made themselves available and have often had to work to extremely tight timeframes without ever compromising the quality of the work they do. Their personal approach coupled with their high level of professionalism is refreshing to work with.

Shelley Campbell – CEO of the Sir Peter Blake Trust
Having worked with the Dashwoods since 2014, our team at Sir Peter Blake Trust have been impressed by their professionalism and creativity.  We were delighted that they quickly came to grips with our organisational brand and values. They understood that this was important to us as well as the process to deliver high quality creative ideas for our key properties in the future. I have appreciated Paola’s timely and professional communication which allowed all parties to be clear around process and expectations from the outset.  She has always delivered on agreements and gone the extra mile to ensure that we have what we need and that final presentation collateral is of a high standard. Paul is a creative genius. Our team has very much enjoyed the creative process he has engaged us in and we have benefited from his thoughtful questioning and approach. Paul is committed to getting it right for the client organisation, their brand and future strategy. They have crafted up solutions that are fit for purpose and implementable and it has been an absolute pleasure to work with them both.  I cannot recommend them highly enough to other organisations.

Barry Woolcott – Managing Director Jacobsen Holdings Ltd
Jacobsen Holdings has been working with Paola & Paul for nearly 5 years and they have delivered for us time and time again. They always begin any new endeavour by ensuring that they intimately understand our project requirements. Their deliverables always meet or exceed expectations and I attribute that to their partnering approach, as well as their passion, attention to detail and experience. They are our brand ‘experts’ and I would not hesitate in recommending them to anyone, apart from our competitors!

Cath Handley – Politician, consultant, strategist, director and speaker.
Paola is the smartest consultant brand developer I have encountered. She and Paul have led a multitude of projects on behalf of three organisations I have led as CEO and for one on which I was on the Board. She gets it right because of an absolute commitment to capturing the essence of an organisation and it’s quintessential values and ethic.