ArchivesAuthor: Paola Dashwood

  Having a greater purpose than simply selling product, brands need to connect in a transformational and relevant way. It’s no longer just about the brand attributes but a commitment to serve and respect the audience. Here’s a thought provoking article from Rei Inamoto… The End Of Advertising As We Know It–And What To Do […]Continue Reading

Do we really need to mimic ‘real life’ to the degree that Apple has done to feel comfortable in a digital interface? Perhaps not. An interesting debate is raging over the gratuitous use of redundant graphics to define elements (and help us recognize and understand them) in our digital world, such as the literal trash […]Continue Reading

In a category with low brand awareness but important health criteria for consumers, the opportunity for Alfa One spread was to make a statement on shelf as the brand that clearly defines it’s product attributes across its 3 variants. Using appetising imager, differentiating graphics and key messages, along with the sleek black lid, the brand […]Continue Reading